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The Marketing Funnel Is Evolving, But Not Everything Has Changed

Published

January 14, 2026

By

Kelsey McGowan

For decades, the classic marketing funnel shaped how brands approached the customer journey. Awareness led to consideration. Consideration led to purchase. The process was simple and predictable.
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The Role of Judgment in an Automated Media World

Automation now sits at the center of modern media buying. It promises speed, efficiency, and scale, and in many cases it delivers exactly that.
Katherine Sanford
January 14, 2026

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